OWNER/CREATIVE DIRECTOR
Justine Elizabeth Designs
As the owner and creative director of Justine Elizabeth Designs, LLC, I have had the opportunity to work with various companies and clients across multiple industries, including consumer electronics, housewares, healthcare, promotional products, beauty, and direct response marketing. My experience includes launching brands and revitalizing company visions through integrated print and digital multimedia campaigns.
Clients Include:
CREATIVE DIRECTOR
The Macallan Group, August 2017-October 2019, Hoboken, NJ
Managed a team of designers, copywriters, photographers, and web developers toconceptualize and design both print and digital campaigns for clients in the healthcare sector.
Led the rebranding of Meadowlands Hospital Medical Center to Hudson Regional Hospital.
Engaged in consultations with clients to guarantee that all of their marketing requirements were adequately fulfilled.
Created an internal review process to ensure a smooth and cohesive workflow amongall team members.
ART DIRECTOR
Tristar Products Inc, December 2013- August 2017, Fairfield, NJ
Directed a team of photographers, freelancers, and copywriters to develop 360° marketing campaigns for key product launches, utilizing packaging, websites, social media, photography, and television.
Oversaw the branding and 360° marketing campaign for Copper Chef, the company’s most successful product line, which was voted 2018 “Product of the Year” by Product of the Year USA.
Redesigned the corporate website to create a more user-friendly experience.
Developed brand guidelines for consistent use across all print and digital marketing materials.
Worked alongside marketing, PR, engineering, copywriters, and sales teams to ensure the brand’s integrity remained consistent across all product, print, digital, and social marketing channels for both new and existing products.
Improved the quality of photographic content by art directing photo shoots for print, online, and social media, effectively managing photographers, model castings, stylists, shot lists, props, and set designs.
SENIOR PRINT/DIGITAL DESIGNER
Capezio, January 2013-December 2013, Totowa, NJ
Advanced the company’s marketing strategies through the development of weekly e-commerce and email
marketing campaigns for capezio.com and all social media outlets.
Liaised with internal and external e-commerce teams to prepare for new website launch.
Collaborated with in-house creative team and all international marketing teams to develop a new global brand guideline and marketing strategy for print, digital and social media.
Created new packaging, hang tags, shopping bags, ads and annual catalogs encompassing the
new look and feel of the brand.
Worked on set with in-house photographer to ensure images met new brand guide standards.
Retouched images for print and online use as well as implemented naming conventions while
maintaining image archives.
SENIOR PRINT/DIGITAL FREELANCE DESIGNER
Party City, September 2011-October 2012, Rockaway, NJ
Designed weekly email blasts promoting sales, products, and new store locations.
Created visually appealing in-store signage and marketing collateral engaging the consumer
and driving sales.
SENIOR PRINT FREELANCE DESIGNER
Toys “R” Us, April 2011-September 2011, Wayne, NJ
Conceptualized and rendered in-store signage, displays and ad materials for Toys“R”Us and
Babies“R”Us retail stores.
FREELANCE DESIGNER
Johnson & Johnson, December 2010-April 2011, Morris Plains, NJ
Worked closely with art directors and project coordinators in the creation of in store displays, ads, and FSI’s for major brands including Tylenol, Zyrtec, Motrin, Monistat and Listerine.
Ensured proper usage of branding guidelines throughout the design process.
SENIOR DESIGNER
Emerson Radio Corp, June 2004-September 2010, Moonachie, NJ
Sole designer for all print, packaging, marketing, signage, display and sales related materials for
Emerson Radio Corp. and licensees Mattel™ and Nickelodeon™.
Collaborated with Hong Kong, marketing, sales, product development, Mattel™, Nickelodeon™,
photographers, printers and exhibit houses to meet deadlines, budgets and final approvals on all artwork
projects from initial concept to final production.
Complete redesign of the home appliance packaging line.
Developed a design language and template that increased the quality of production for all new packaging.
Implemented new design themes yearly for all trade shows, which attract potential buyers, salespersons, and
media to our booth thus boosting company exposure and sales.