Company: Capezio

Project: Digital Marketing - Email Blasts

Role: Designer

Description: Capezio is an apparel company specializing in dancewear and accessories. Weekly email blasts were sent out to promote sales and new products. Original photography was used for all eblasts. I worked alongside the in-house photographer to stylize and art direct all photoshoots.

Company: Tristar Products - Copper Wear

Project: Digital Marketing - Email Blasts

Role: Art Director/Designer

Description: Copper Wear is high performance compression wear made of copper fiber embedded nylon. Weekly email blasts were sent out to promote sales and new products. Existing photography was used for all eblasts.

Company: Lillian Lee Salon

Project: Digital Marketing - Email Blasts

Role: Creative Director/Designer

Description: Lillian Lee Salon needed a digital marketing campaign to go with their new brand identity that I created. Keeping within the simple clean brand look that was developed for the corporate identity and brochure I used a simple strand of hair for the header and footer of the email blast. To add some variety I chose different hair textures and colors for the hair strands so each eblast is different. Stock imagery was again used to keep the budget low. Email blasts promoted specials going on at the salon as well as new products and seasonal items.

Company: Party City

Project: Digital Marketing - Email Blasts

Role: Designer

Description: Party City is a party supply store. Weekly email blasts were sent out to drive traffic to in-store as well as online sales. Existing imagery was used as well as style guides provided by licensees such as Disney, Nickelodeaon and Marvel.